Current:Home > ScamsTiger Woods starts a new year with a new look now that his Nike deal has ended-Angel Dreamer Wealth Society D1 Reviews & Insights
Tiger Woods starts a new year with a new look now that his Nike deal has ended
View Date:2024-12-23 23:16:20
LOS ANGELES (AP) — Tiger Woods is starting a new year with a new look.
Just not a different color.
Woods makes his 2024 debut this week in the Genesis Invitational at Riviera, a signature event on the PGA Tour in which he is the tournament host. The first order of business is unveiling what he referred to in December as the next “chapter.”
Woods and Nike ended 27 years together at the end of last year. He wore the swoosh on his shirt for the final time at the PNC Championship that he played with his son, Charlie, who was wearing clothes from a different apparel company.
Woods has scheduled a press conference Monday at 4 p.m. PST outside the gates of Riviera to discuss what he will be wearing in the limited tournaments he plays.
All signs point to TaylorMade. Woods already plays their golf clubs, and TaylorMade Lifestyle Ventures has filed four trademark applications with the U.S. Patent and Trademark Office for “Sunday Red” or “SDR.”
Woods announced on Jan. 8 that his relationship with Nike, which produced so many big moments on the golf course and in commercials, had officially ended. His agent at Excel Sports Management, Mark Steinberg, said he expected “an exciting announcement” at Riviera.
Woods has been teasing the announcement on social media recently. He posted a closeup of his face a week ago Monday that said, “The vision remains the same.” On Friday, he posted a darkened picture of him wearing a red shirt that said, “A new day rises.”
Woods has worn some variation of red on Sunday his entire career because his Thai-born mother, Kultida, told him it was his power color. She also gives him a new head cover of a Tiger each season with words in Thai that say, “Love from Mom.”
Key to that is getting to Sunday. Woods played all four rounds of the unofficial Hero World Challenge in December, his first competition in nearly eight months while he recovered from ankle surgery after the Masters.
Woods made the cut in the rain-delayed Masters but withdrew on Sunday morning before completing the third round because of his injuries. He also made the cut at the Genesis Invitational last year, tying for 45th.
The Genesis Invitational not only carries a $20 million purse, because it is a player-hosted signature event the winner will get $4 million. But unlike the other signature events, the Genesis Invitational will have a 36-hole cut to the top 50 and ties, and any player within 10 shots of the lead.
Whatever the new look, it won’t be visible as it once was. Woods already was coming off four back surgeries, the last one who fuse his lower spine, when he had a car crash in Los Angeles in the days after the 2021 Genesis Invitational.
He didn’t play the rest of the year. But amid concerns he might never play again, Woods recovered to play in the 2022 Masters and made it to Sunday. He has never missed the cut at Augusta National as a pro.
Woods had his right ankle fused after last year’s Masters and felt optimistic about 2024. He has set a goal of playing once a month through the major season. That starts at Riviera.
___
AP golf: https://apnews.com/hub/golf
veryGood! (43466)
Related
- TikToker Campbell “Pookie” Puckett Gives Birth, Welcomes First Baby With Jett Puckett
- $50K award offered for information about deaths of 3 endangered gray wolves in Oregon
- Rob Gronkowski Thinks Super Bowl Ticket Prices Are Ridiculous Even for NFL Players
- Alix Earle and Braxton Berrios Share Rare Insight into Their Relationship During Super Bowl Party Date
- Man found dead in tanning bed at Indianapolis Planet Fitness; family wants stricter policies
- Chiefs WR Kadarius Toney inactive for Super Bowl 2024
- Jay-Z, Blue Ivy and Rumi Carter Run This Town in Rare Public Appearance at Super Bowl 2024
- 5 Super Bowl ads I'd like to see (but won't) to bridge America's deep political divisions
- Inter Miami's MLS playoff failure sets stage for Messi's last act, Alexi Lalas says
- New Mexico budget bill would found literacy institute, propel housing construction and conservation
Ranking
- Dick Van Dyke says he 'fortunately' won't be around for Trump's second presidency
- 'Deadpool & Wolverine' teased during Super Bowl 2024: Watch the full trailer
- Iraq army official condemns U.S. drone strike in Baghdad on Iran-backed militia commander: Blatant assassination
- Jimmy Van Eaton, an early rock ‘n’ roll drummer who played at Sun Records, dies at 86
- Satire publication The Onion acquires Alex Jones' Infowars at auction
- Taylor Swift seemingly on way to Super Bowl to root for Travis Kelce after Tokyo shows
- How long has Taylor Swift been dating Travis Kelce? The timeline of the whirlwind romance
- The evidence that helped convict Amie Harwick's killer
Recommendation
-
Only 8 monkeys remain free after more than a week outside a South Carolina compound
-
Stunning photo of lone polar bear is a reminder: Melting ice is a real threat
-
John Cena appears for Savannah Bananas baseball team with electric entrance
-
Reba McEntire Delivers Star-Spangled Performance at Super Bowl 2024
-
Elon Musk responds after Chloe Fineman alleges he made her 'burst into tears' on 'SNL'
-
Who is favored to win the 2024 Super Bowl, and which team is the underdog?
-
ATV breaks through ice and plunges into lake, killing 88-year-old fisherman in Maine
-
$50K award offered for information about deaths of 3 endangered gray wolves in Oregon